Curriculum Vitae
Mikkel Krøijer / Creative Director
& Product Designer

Bio

I have been crafting communication and product experiences for two decades. First part in international creative agencies and last part in startups. My creative work has been recognized and awarded widely. I've been a frequent design jury member and lecturer at the Danish School of Media and Journalism. I was a project owner at a health startup that LEO Pharma acquired in 2016. And most recently I helped scale Europe's largest network of co-living homes.

Skills: Product Strategy · Product Design · Interior Design ·
Creative Direction · Creative Strategy · User Interface Design · Mobile Application Design

Contact info: +45 5362 4144 mikkel.kroijer@gmail.com

 
 
 

Experiences

BBDO Makati City

Senior Art Director 2007 - 2007
BBDO Makati City is an award-winning creative advertising agency. I managed a range of clients and pitches, including Mitsubishi, FedEx Philippine Department of Tourism

Grey Copenhagen

Senior Art Director 2006 - 2007
Grey Copenhagen is an award-winning creative advertising agency. I managed a range of clients and pitches, including Coke Zero & Coke Light

Lowe Brindfors Stockholm

Art Director Intern 2006
Lowe Brindfors was an award-winning creative advertising agency. I managed a range of clients and pitches, including Coke Zero & Coke Light

Jung von Matt - Hamburg

Art Director Intern 2005
Jung von Matt Hamburg, is an award-winning creative advertising agency.
I worked on a range of clients including BMW, Coca-Cola, and Gore Tex

Saatchi - London

Art Director Intern 2005
Saatchi London, is an award-winning creative advertising agency.
I worked on a range of clients including BMW, Coca-Cola, and Gore Tex

Springer & Jacoby - Amsterdam

Art Director Intern 2005
Springer & Jacoby, is an award-winning creative advertising agency.
I worked on a range of clients including KLM Royal Dutch Airline, Delft Blue, and Suzuki

Gorm Larsen Nordics

Freelance Art Director 2003
Gorm Larsen is a retail, btl agency based in Copenhagen.
I worked mainly for Diageo / Smirnoff.

Nørgård Mikkelsen

Art Director 1998-2002
Nørgård Mikkelsen is a full service agency based in Odense.
I worked mainly for Seat, Intersport & Expert.

Ponderland

Creative Director & Founder 2011 - present
A personal design studio focused on strategic brand and product design. Ponderland has a collaboration model for startups and offers a full-stack design perspective on startup projects.

Harba

Head of Design 2022 - 2023
Harba is a global market leader in maritime technology. I helped define product and brand strategies and realize a vision the vision becoming the preferred app by boaters.

Personal Project

Architectural Design 2021 - 2022
Leading the design and construction of a unique renovation project.

LifeX

Head of Design 2019 - 2021
LifeX is a leader among co-living companies. I headed product and market research and developed product, brand, and interior strategies. Responsible for product development and execution of the digital product and the overall interiors.

Founders

Head of Design 2018 - 2019
Founders is a Copenhagen-based startup studio with an exceptional portfolio of nordic startups. I was heading product design strategy and execution for some of their studio startups.

Leo Innovation Lab / Treat

Product Owner 2015 - 2017
LEO Innovation Lab received historic funding to develop long-term strategies to improve multiple aspects of everyday life for people with skin conditions. As the product owner, I headed their first product, Treat, an AI-powered solution for personalized nutrition.

Prehype

Entrepreneur in residence 2015 - 2017
Prehype is a New York-based company providing corporate innovation services. I was working as an entrepreneur in residence, and I built and validated a personalized nutrition product, LEO Pharma acquired the venture in 2016

Uncle Grey

Senior Art Director 2008 - 2010
Uncle Grey is an award-winning creative advertising agency. I managed a range of clients and pitches, including Coke-Light, Coke Zero, Only, and Audi.

JWT Singapore

Senior Art Director 2008 - 2010
JWT Singapore is an award-winning creative advertising agency.
I managed a range of clients and pitches, including HSBC, Mazda, and Unilever.

 

Education

Hyper Island

Higher national diploma
2010-2012
The Mobile Creative program is designed to be multifaceted, with parallel focuses on idea generation, entrepreneurship, and an emphasis on how to turn your ideas into advanced mobile innovations with high-impact usability.

Miami Ad School

Higher national diploma
2004-2006
Miami Ad School is a creative portfolio school focused on Art Direction, Copywriting, Design, Photography, Strategic Planning and Social Media.

Rudolf Steiner Skolen

Elementary & High School
1984-1997
The early years education focuses on providing practical, hands-on activities and environments that encourage creative play. In the elementary school, the emphasis is on developing pupils' artistic expression and social capacities, fostering both creative and analytical modes of understanding. Secondary education focuses on developing both critical and empathetic understandings of the world through the study of mathematics, arts, sciences, humanities and world languages.

Certifications

SCRUMstudy

  • Scrum fundamentals
    Accreditation Body for Scrum and Agile.

  • Scrum Master Certified (SMC)
    Accreditation Body for Scrum and Agile

Interaction Design Foundation

  • UX Fundamentals

  • User Interface Design