The co-living industry is driven by the scarcity of affordable and flexible medium to long-term housing options, as well as high levels of loneliness among millennials working abroad.

We were inspired by the community values and ideas that fueled the collective movement in Copenhagen in the late 60s. Today, much has changed, but the social benefits of shared kitchens remain. We found the balance between healthy and unhealthy friction. This was crucial for scaling the business. Some friction aided community conflict resolution, while others could harm the community. For instance, we found that regular cleaning helps resolve community conflicts. Today, LifeX is a top global co-living company with over 150 collectives.

As the head of design at LifeX, I was the sole designer on the team. I handled both digital product design and apartment design, taking on both strategic and hands-on roles in each project. I had architectural support for interior design tasks like 3D modeling and space planning. I worked closely with our CTO on digital product development, with a focus on external initiatives while he led internal ones such as tooling. I conducted all UX research and provided creative direction for marketing and real estate teams' branding and communications efforts.